Privacy Policy
Last updated: 13 March 2026
This Privacy Policy describes how Vivatinell Limited, trading as Nutrigen (“Nutrigen”, “we”, “us”, or “our”), collects, uses, and discloses your personal information when you visit our website, use our services, purchase our products, or otherwise interact with us.
This Privacy Policy applies to nutrigenkids.com, our official online stores (including TikTok Shop, Shopify, and other marketplaces), and any related services (collectively referred to as the “Services”).
For the purposes of data protection law, Vivatinell Limited is the data controller of your personal information.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or operational needs.
When we update this policy we will:
• Post the updated version on nutrigenkids.com
• Update the “Last updated” date
• Take any additional steps required by applicable law
We encourage you to review this policy periodically.
How We Collect and Use Your Personal Information
To provide our Services, we collect personal information from several sources depending on how you interact with us.
We may collect information when you:
• Visit nutrigenkids.com
• Make a purchase from our online stores
• Contact customer support
• Create an account
• Subscribe to newsletters or marketing communications
• Engage with our advertisements or social media content
We use this information to operate our business, fulfil orders, improve our services, and communicate with you.
What Personal Information We Collect
Information You Provide Directly
When you interact with us, you may provide personal information such as:
Contact information
• Full name
• Email address
• Phone number
• Billing and shipping address
Order and transaction information
• Products purchased
• Payment confirmation
• Order history
• Delivery information
Account information
• Username
• Password
• Account preferences
Customer support communications
• Messages sent to our customer support team
• Feedback, enquiries, or requests
Information Collected Automatically
When you visit nutrigenkids.com, we may automatically collect certain information using cookies and similar technologies.
This may include:
• IP address
• Device type
• Browser information
• Pages visited
• Time spent on pages
• Referring websites
• Interaction with advertisements or content
This information helps us understand how visitors use our website and improve the Services we provide.
Information From Third Parties
We may receive information from trusted third-party providers such as:
• Payment processors
• Shipping and fulfilment partners
• Marketing and analytics providers
• E-commerce platforms such as Shopify or TikTok Shop
Any information obtained from third parties will be processed in accordance with this Privacy Policy.
How We Use Your Personal Information
We use personal information for the following purposes.
Providing Products and Services
To process orders, manage payments, arrange shipping, process returns, and provide customer service.
Marketing and Advertising
To send you updates about Nutrigen products, promotions, and offers. Where required by law, we will rely on your consent for marketing communications.
You can unsubscribe from marketing communications at any time.
Website Analytics
To understand how visitors interact with nutrigenkids.com and to improve website functionality and performance.
Fraud Prevention and Security
To protect our customers, website, and business from fraud, abuse, and unlawful activity.
Legal Compliance
To comply with applicable legal, regulatory, and tax obligations.
Lawful Bases for Processing (GDPR)
Under UK and EU data protection laws, we rely on the following lawful bases for processing personal information:
|
Purpose |
Legal Basis |
|
Processing orders and payments |
Contractual necessity |
|
Customer service and communications |
Legitimate interests |
|
Marketing communications |
Consent or legitimate interests where permitted |
|
Website analytics and cookies |
Consent |
|
Fraud prevention and website security |
Legitimate interests |
|
Legal and tax compliance |
Legal obligation |
Cookies
Our website uses cookies and similar technologies to provide functionality and improve the user experience.
Cookies may be used for:
• Essential website functionality
• Analytics and performance measurement
• Marketing and advertising
You can control cookie preferences through your browser settings or through our cookie consent banner.
More information about Shopify cookies can be found here:
How We Disclose Personal Information
We may share personal information with trusted service providers where necessary to operate our business.
These may include:
• Payment processors
• Shipping and fulfilment providers
• Website hosting services
• Marketing and analytics partners
• Customer support tools
• E-commerce platforms such as Shopify or TikTok Shop
We may also disclose information:
• To comply with legal obligations
• To protect our rights or property
• In connection with a business transaction such as a merger or acquisition
We do not sell personal information.
User Generated Content
If you submit product reviews, comments, or other content through our Services, that content may be publicly visible.
Please avoid sharing sensitive personal information in publicly visible areas.
Third-Party Websites and Links
Our website may contain links to third-party websites or services.
We are not responsible for the privacy practices of those third parties and encourage you to review their privacy policies before providing personal information.
Children’s Data
Nutrigen products are designed for families and children; however, nutrigenkids.com is intended to be used by adults such as parents or guardians.
We do not knowingly collect personal information directly from children under the age of 13.
If we become aware that personal information has been collected from a child without appropriate consent, we will take steps to delete that information.
Security and Retention
We take appropriate technical and organisational measures to protect personal information from loss, misuse, or unauthorised access.
We retain personal information only for as long as necessary to:
• Fulfil the purposes outlined in this Privacy Policy
• Comply with legal obligations
• Resolve disputes
• Enforce our agreements
Your Rights
Depending on your location, you may have certain rights under data protection law, including the right to:
• Access your personal information
• Request correction of inaccurate data
• Request deletion of your data
• Object to certain processing
• Restrict processing
• Request data portability
• Withdraw consent at any time
To exercise these rights, please contact us using the details below.
Complaints
If you believe we have not handled your personal information properly, you may contact us directly.
You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO).
International Users & Transfers
As an international e-commerce brand, we may transfer personal information outside the United Kingdom or European Economic Area.
Where this occurs, appropriate safeguards will be implemented in accordance with applicable data protection laws.
Contact
If you have any questions about this Privacy Policy or how your personal information is handled, please contact us:
Vivatinell Limited
Trading as Nutrigen
Website: https://nutrigenkids.com
Email: contact@nutrigenkids.com